Prescan’s focus on empowering clients to take control of their healthcare journey inspired a motion-driven design approach centered around (re)orientation in the rebranding.
This design language emphasized smooth transitions, intuitive navigation, and a clear sense of direction to naturally guide users through the platform.

Defining the visual style

I started exploring to determine how this design language could translate into key UI elements. This included creating layouts that visually emphasized progression, and using directional cues to reinforce the user’s journey. By integrating these elements, I ensured the interface aligned with Prescan’s vision of making healthcare options accessible and easy to explore.

Translating UX into UI

To address the complexity of their offerings, we developed a clear form language based on consistent sectioning, intuitive layouts, and thoughtful use of color. This approach ensured that different service categories were easy to navigate while maintaining a cohesive structure across the platform.

To achieve consistency across digital platforms, I created a comprehensive design system. This included reusable components, text styles, color palettes, and iconography—providing a solid foundation for both web and app interfaces.

Iterating to enhance usability

User feedback played a crucial role in refining the interface. I collaborated with the team to fine-tune navigation, interaction patterns, and visual hierarchy, resulting in a polished, effortless experience across the website, self-service portal, and mobile app.