Bringing clarity to seamless CMS solutions
At Unform Agency, I co-facilitated a positioning and branding workshop for Enfold, a start-up specializing in headless CMS solutions.
Working alongside the senior designer, I helped define their brand identity and digital positioning to align with their business goals and target audience.
Client
Enfold
Role
Visual Identity
Year
2024
Process
Defining the brand
The branding process began with a workshop where we identified Enfold's core values—approachability, flexibility, reliability, and technical expertise. From these insights, I developed moodboards and initial concepts that captured their essence and strategic direction.
We explored three distinct visual directions:
Personal & Engaged – Blending geometric shapes with photography to balance a human touch with technical expertise.
Connected & Flexible – Using composable shapes to reflect adaptability while maintaining a personal feel.
Innovative & Technical – Emphasizing innovation through symbolic elements, gradients, and modular structures.
Creating the visual identity
With the chosen concept, "Connected & Flexible" (with elements of "Personal & Engaged"), I translated Enfold’s brand strategy into a cohesive visual identity that conveyed their core values. Composable shapes were developed to visually represent their adaptability and modular approach to services. The design focused on balancing technical depth with a human touch, ensuring accessibility and approachability.
Outcome
The final visual identity positioned Enfold as a reliable, approachable, and flexible player in the headless CMS market. By using adaptable, composable shapes that could form differently across applications, the design visually reinforced Enfold's modular and flexible approach. The branding was applied consistently across all touchpoints, from marketing materials to digital interfaces, creating a seamless experience.
